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In today’s fast-paced, technology-driven world, digital marketing has become an essential component of any business strategy. From small startups to global corporations, digital marketing offers a broad range of opportunities for businesses to connect with their target audience, build brand awareness, and drive sales. Whether you’re just starting to explore the digital landscape or looking to refine your strategy, understanding the basics and benefits of digital marketing can...
AI is shaping the future of digital marketing, streamlining processes and enhancing creativity. The marketing trends and techniques have changed significantly with the introduction of artificial intelligence in digital marketing. The following are some of the ways that highlight the role of AI in digital marketing: 1. Chatbots and Virtual Assistants AI-powered chatbots deliver instant, personalized responses, improving customer service efficiency. Brands like H&M use chatbots to assist...